Tackle Your Feelings is a free mental health training program for players, community AFL coaches, as well as committee members and other club support staff. The program was formed by the AFL Coaches Association, AFL Players’ Association and Zurich Insurance in 2018, after the tragic death of Adelaide coach Phil Walsh three years earlier.

The workshop is delivered by a local psychologist and aims to help participants gain the tools to Understand, Recognise and Respond to signs of mental ill-health in their players.

Tackle Your Feelings is based on the education delivered to the AFL industry, and is led by high profile player and coach ambassadors.